Landscape engage a pension scheme’s members by using data, content and technology.
We’ve been helping pension schemes, trustees and employers engage their members for over 10 years. But we’re not defined by our experience just in pensions – we take inspiration from other sectors to balance expertise and detailed knowledge with a fresh and consumer focused approach.
- Websites
- Pension platforms and portals
- Content management systems
- Desktop and mobile responsive sites
- Member and administrator dashboards
Digital
experiences
In a post COVID-19 world, it’s now more important than ever that members can see information about their company’s pension when and where they want. They expect workplace communications to be as useful, user friendly and engaging as when online banking or ordering a pizza. Innovative software and cloud technology is the foundation for engaging digital experiences, and helps administrators measure the effectiveness of their communications.
Interactive
tools
Pensions can be complicated and this puts people off saving as much as they could. Personalised interactive tools, calculators and modellers bring workplace savings to life and help members understand when to start saving and how much to save. Digital tools are engaging, easy to use and provide valuable analytics that show a direct correlation with action.
- Pension modellers
- Retirement and contribution calculators
- Tax calculators
- Attitude to risk profilers
- Online forms and applications
- Animation and video
- Guides and booklets
- Interactive PDFs
- Tools, polls, games and quizzes
- Infographics and illustration examples
Financial
education
Money is the biggest stress for employees at work and consequently many lack confidence in planning for life after work. Unfortunately scams are prevalent and members approaching retirement are unsure where to turn for support. Dynamic and interactive educational content helps remove the barriers to engagement and make financial goals more tangible.
Accessibility
& diversity
The Equality Act requires all members to be treated fairly with particular attention to protecting vulnerable customers. Effective communications consider gender, ethnicity and disability from the outset so that your accessibility requirements are met and all members are able to access the same information.
- Public sector accessibility requirements
- W3C compliance
- Meeting regulatory expectations
- Fulfilling the FCA’s guidance for vulnerable members
- Website analytics
- Behavioural bias and nudge tactics
- Segmentation
- Persona and member modelling
- Research and surveys
Member data
analysis & insight
Understanding member behaviours is the first step to delivering effective communications. Segmenting and analysing your data will identify how members actually behave and what they really need. Ongoing measurement points can highlight ‘nudge’ opportunities that will move members from default options to making engaged decisions.
Business as usual
communications
Keeping members updated and informed ensures that their pension is front of mind when it matters. Producing printed and digital communications with a consistent tone of voice and visual brand reassures members. Our experienced copywriting cuts out jargon and is written in plain English and at the national reading age so that information is easily understood, reducing inbound enquiries.
- Letter and postal communications
- Pension statements
- Onboarding and ‘wake up’ packs
- Multi-channel campaigns
- Compliance driven documents
- Environmental reporting
- Copywriting and content generation
Sustainability
& ESG
Members are increasingly aware of the environmental credentials of their pension scheme. They want to understand where investments are made and what actions are being taken to reduce and minimise the impact. A comprehensive and transparent roadmap to net zero carbon emissions and beyond will ensure your scheme is aligned with your member’s values.
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Employer Brand
Campaigns & Content
