We have recently been helping Caterpillar explain the benefits of a pension to it’s employees. We produced communications on the importance of identifying a member’s beneficiaries if something bad was to happen, and the advantage of maximising contributions. Our approach was clear and straight talking, like the brand, and the treatment of the type in the animations reflects the nature of the business. Few brands can own colours (many try), but Caterpillar manage to with black and yellow. It’s such a bold and striking colour combination.