A relevant set of organisational values support the vision of a company and shape it’s culture. They are the DNA, and reflect it’s principles, beliefs and philosophy. However they can become vanilla if employees believe they are the same as everyone else and consequently don’t relate to them. Embedding them requires something above and beyond a set of posters in a corridor.
“The engagement driven by it right across the business helped to kick-start conversations about what’s important to us and our members.”
Nationwide’s behaviour framework ‘PRIDE’ is a key component of their employer value proposition and is underpinned by five simple statements, one for each initial. They wanted employees to understand and remember the values, and be excited about joining in with conversations across the business at their annual internal conference. Which was in only 4 weeks…