Creating value and driving growth
Reporting remains central to stakeholder communication, whether it’s print or online. Explaining business performance clearly and with confidence is important to reassure investors that a business has an clear strategy, thorough understanding of their market and good governance. Keeping stakeholders informed is an integral part of successful corporate communications.
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Challenge
Civica is a global software company for the public sector and have reported year on year growth for 17 straight years. The Annual Review is typically their flagship brand document and becomes the torch by which other communications follow. We were asked to continue to build on our work the previous years whilst exploring new territory, focusing on the technology and people that make the business a success.
Solution
We reflected the theme ‘Creating value, driving growth’ by using Civica’s ’trimark’ brand asset as a visual device that dynamically reveals, unfolds and combines to illustrate both growth and digital innovation. Civica employees are centre stage, and we connected the end user to technology with candid photography of the customer. The market review section reassures stakeholders of how Civica is tackling current macro conditions, and is supported by brief case studies. We also developed bespoke Episerver templates for a digital and interactive version that sits within the corporate website.
“We’re delighted with the work that Landscape has done for Civica. The team always adds value, always does what it says, comes up with great ideas and is great to work with.”
Tim Magness, Chief Marketing Officer
Impact
The new Annual Review impressed both the board and new owners, with a strong, vibrant, creative identity for the year, and a clear corporate narrative. It is a key investor document that clearly articulates the successes of the past year performance as well as the vision of the business looking forward. Civica was purchased by Partners Group in 2017 for just over £1 billion.
