Send the right message to your members

Enhance member engagement with our communications audit.

Good communication is key to a successful pension scheme.

But making complex financial info clear whilst staying compliant? That’s where our Communication Audit comes in handy. Designed to maximise the potential of your pension scheme’s communications.

Clear

We check if your materials are straightforward and free from jargon, making them easy for everyone to understand. Like avoiding overly technical language and ensuring content is broken down into digestible sections.

Compliant

We ensure your communications meet all the necessary regulatory guidelines. Like verifying that deadlines, reporting requirements, and legal obligations—such as GDPR data protection rules—are met.

Engaging

We assess how well your communications grab members' attention and motivate them to take action. Like signing up, using self-service options, adjusting contributions, or retiring online.

The benefits of good communications

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Increased member confidence

Clear communication builds trust. It helps members make smart choices about their retirement savings.

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Reduced risk of miscommunication

Spotting misunderstandings prevents confusion and
cuts down on complaints.

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Staying ahead on regulations

Proactive steps ensure you meet all reporting and disclosure needs.

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Boost member engagement

Engaging content drives member participation and lightens your administrative load.

The audit process

Our experienced team will carry out a comprehensive review of your entire communications strategy, covering:

Channel effectiveness

To identify a scheme’s principle channels of communication and suitability.

  • Channel review (print, digital, verbal)
  • Channel analysis and suitability matrix
  • Market innovation
  • Documentation
  • User journeys
Materials effectiveness

To measure and review scheme samples of communication.

  • Engagement
  • Scheme branding
  • Industry benchmarking
  • Gap analysis
  • Content review (text, visual, video, motion, digital)
  • Key performance indicators
  • Analytics and reporting
  • Accessibility
Member data assessment

To analyse scheme data segments to understand member needs.

  • Demographics
  • Psychographics
  • Current and enhanced data analysis
  • Segment identification
  • Language proficiency
  • Communication preferences
  • Accessibility
  • Interests, behaviours and desires
  • Member surveys insight
Content clarity

To evaluate content and measure clarity, accuracy and consistency.

  • Reading scores
  • Jargon tests
  • Definitions
  • Tone of voice
  • Content creation
  • Accessibility
  • Member relevance
Content compliance

To review content to ensure it meets legislative and regulatory requirements whilst being fully understood by all your membership.

  • Pension legislation
  • Financial regulations
  • Compliance sign-off
  • Data protection and GDPR
  • Content review
  • Brand and marketing guidelines
  • Accessibility

The audit outputs

Give your members the communication they really need