Trustee Tales
Storytelling is becoming increasingly prevalent as brands look to grab the attention of consumers. If they relay information through a narrative, people are more likely to connect emotionally. Stories also help people understand complex issues or non-tangible services. With the explosive growth of social media and content marketing, the opportunities to tell stories as part of a marketing campaign has become a priority.
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Challenge
Hymans Robertson required a clear proposition for Trustees. They felt that the way in which they work with their clients is what really sets them apart – competitors are generally sales-focussed and heavily influenced by the needs of shareholders. They were looking for a campaign that was authentic, and true to their values.
Solution
By searching deep for the ‘unique truth’, we discovered the strength and length of their client relationships – it has even been recognised with an award. After interviewing a selection of key trustees, we developed ‘Trustee Tales’ which focused on the personal anecdotes of the Hymans Robertson leadership team with their clients. We scripted and animated a series of short stories which were shared on social media and distributed through targeted direct marketing. We also produced the concepts for their stand at the PLSA Conference.
The animations are great, different, nice, fun and interesting – these just are just a few of the positive comments I’ve received from our clients. The supportive video cards DM have certainly aided good talking points to our warm prospects.
Commercial Director, Hymans Robertson
