Taking pride in my career
A relevant set of organisational values support the vision of a company and shape it’s culture. They are the DNA, and reflect it’s principles, beliefs and philosophy. However they can become vanilla if employees believe they are the same as everyone else and consequently don’t relate to them. Embedding them requires something above and beyond a set of posters in a corridor.
Share
“The engagement driven by it right across the business helped to kick-start conversations about what’s important to us and our members.”
Challenge
Nationwide’s behaviour framework ‘PRIDE’ is a key component of their employer value proposition and is underpinned by five simple statements, one for each initial. They wanted employees to understand and remember the values, and be excited about joining in with conversations across the business at their annual internal conference. Which was in only 4 weeks…
Solution
We felt that the values needed to be made relevant to each individual, not just Nationwide. Using a gamified framework developed for our HAPI tool, we developed a fun and simple quiz. Based on their answers, it lists the percentages of each value against their personality, highlights the strongest ones, and explains how they live them everyday.
Impact
The Digital Channels Manager said, “Our PRIDE Profiler has been a fantastic way of bringing our mutual values to life for our colleagues. We used it as part of the launch for the biggest internal comms campaign the Society has ever run, and the engagement driven by it right across the business helped to kick-start conversations about what’s important to us and our members. A huge THANK YOU to everyone at Landscape who worked tirelessly to get it ready for us within a very tight timeframe.”
